Sherry Oneil


About Sherry

I have been in and around the media industry for the last 25 years. I have led some of the biggest media accounts, at OMD, including McDonald’s Restaurants of Canada and Alliance Films. So I understand complicated, fast paced businesses. At the same time I led a team of 40+ broadcast buyers and was responsible for the negotiation of all of the television and radio deals on behalf of OMD and PhD. So when we say negotiating media is in our DNA, we mean it. I also operated Astral radio stations Virgin, boom97.3 and Newstalk 1010 CFRB, as well as leading their strategic business plan development.

What I enjoy most about the media business is solving problems. Whether it’s finding a client insight and building a plan that supports that insight or leveraging a client’s investment to deliver more impact in the marketplace.

I am solutions driven. I have been noted for my frankness, my integrity and my desire to find solutions to all types of challenges.
I enjoy people, learning and working hard.

But most of all I enjoy winning.