At cairns oneil we take a collaborative approach to media planning and buying


A Collaborative Approach

Great ideas can come from anywhere, but the realization of those ideas is driven by collaboration. In our experience, the most effective results transpire when marketer, the creative agency, and media agency are all at the table.

We like creative agencies. We like contributing to the development of the entire communications solution. One part great media and one part great creative equals a great solution.

In this industry, too often the media plan is developed in isolation from the creative agency. The relationship that we develop with the creative agency as an equal partner in the client’s communication solution sets us apart from other agencies. We work collaboratively with the creative agency, engaging them throughout the plan development.

We respect the benefit of that collaborative approach and go the distance to ensure that we build a cohesive communication solution.