Media agencies often underestimate the benefits and effectiveness of radio advertising and the role radio can play.
Radio advertising is the unassuming medium in the mix of traditional and digital advertising.
There are some who believe that radio can only be a short-term sales driver. But with our retail advertising expertise, we know that many entrepreneurs have built strong brands and driven business results on the backs of radio stations.
Having run three radio stations for Astral Radio, Sherry knows how radio advertising works from the inside out and how it can help marketers deliver their business objectives.